Turn on ye ole Javascript to add ratings in this low-budg app.

Link to this page
← All panel ideas
Title:

'Persona Shifting': You Heard it Here First

Your vote:
Yes No
Organizer:
Conleth O'Connell , Vignette Corporation
Description:
First, advertisers grappled with time shifting. Then cable providers fretted over place shifting. Now, all companies need to consider the next frontier in consumer behavior -- persona shifting. This session will cover ways companies can use the Web to understand, adapt to and anticipate the needs of the ever-changing consumer.
Questions
Answered:
Level:
Intermediate
Category:
Marketing, Philosophical
Type:
Panel
Event:
SXSW Interactive 2008
Erin Hafertepen
on 22/8/07
Interesting concept. I haven't read anything on persona shifting so I'm excited to hear what he has to say!
Jen Wachtel
on 24/8/07
Looking forward to hearing about solutions to persona shifting
Gajan Wignarajah
on 24/8/07
This sounds exciting! Looking forward to hearing more about this and the approach!
Martin Wild
on 24/8/07
This sounds great, Nowhere near enough companies use the web to its full effect. "persona shifting" is something I have heard about and researched a little and In my opinion this is a must see for all....Can't wait to hear more.
lisette sens
on 29/8/07
fascinating.... lokking forward to hear all about it!
Luis Otavio Marques Rosa
on 29/8/07
Very interesting. Technolgy allowing self expression and on line interactivity...
Hard to deal with...
Link to this page
← All panel ideas
Developed for SXSW by Lindsey Simon