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Title:

'Persona Shifting': You Heard it Here First

Your vote:
Level:
Intermediate
Type:
Panel
Category:
Philosophical, Marketing
Presenter:
Conleth O'Connell , Vignette Corporation
Description:
First, advertisers grappled with time shifting. Then cable providers fretted over place shifting. Now, all companies need to consider the next frontier in consumer behavior -- persona shifting. This session will cover ways companies can use the Web to understand, adapt to and anticipate the needs of the ever-changing consumer.
Erin Hafertepen
on 22/8/07
Interesting concept. I haven't read anything on persona shifting so I'm excited to hear what he has to say!
Jen Wachtel
on 24/8/07
Looking forward to hearing about solutions to persona shifting
Gajan Wignarajah
on 24/8/07
This sounds exciting! Looking forward to hearing more about this and the approach!
Martin Wild
on 24/8/07
This sounds great, Nowhere near enough companies use the web to its full effect. "persona shifting" is something I have heard about and researched a little and In my opinion this is a must see for all....Can't wait to hear more.
lisette sens
on 29/8/07
fascinating.... lokking forward to hear all about it!
Luis Otavio Marques Rosa
on 29/8/07
Very interesting. Technolgy allowing self expression and on line interactivity... Hard to deal with...
Do it today!
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