'Persona Shifting': You Heard it Here First |
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| Event | SXSW Interactive 2008 |
| Format | Panel |
| Organizer | Conleth O'Connell – Vignette Corporation |
| Description | First, advertisers grappled with time shifting. Then cable providers fretted over place shifting. Now, all companies need to consider the next frontier in consumer behavior -- persona shifting. This session will cover ways companies can use the Web to understand, adapt to and anticipate the needs of the ever-changing consumer. |
| Level | Intermediate |
| Category | Marketing, Philosophical |