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'Persona Shifting': You Heard it Here First

Event SXSW Interactive 2008
Format Panel
Organizer Conleth O'Connell Vignette Corporation
Description First, advertisers grappled with time shifting. Then cable providers fretted over place shifting. Now, all companies need to consider the next frontier in consumer behavior -- persona shifting. This session will cover ways companies can use the Web to understand, adapt to and anticipate the needs of the ever-changing consumer.
Level Intermediate
Category Marketing, Philosophical