SXSW 2012 - McGraw-Hill and The Born Digital Student

McGraw-Hill and The Born Digital Student - Going Beyond Publishing
Event	Interactive 2010
Format	Dual
Organizer	Emily Sawtell – McGraw-Hill Higher Education
Description	This panel will illustrate how collaborative digital platforms are proving advantageous in a world of “free” and how traditional content publishers can leverage their presence in the social web by developing digital applications that are inline with the needs and behaviors of the born digital consumer.
Questions Answered	How can publishing companies leverage the web to go beyond pushing content? How do you develop and monetize social platforms for higher education? What is McGraw-Hill Higher Education doing in the social media space? How are college students using the web to achieve academic success? How are collaborative learning platforms changing the way college students learn? How is social media affecting higher education? How has the social web shifted the traditional learning behaviors of college students? How do you turn your readers into content providers? How do you build a community around your content? What is the academic perspective of social media and what roll can it play in the classroom?
Level	Intermediate
Category	Education

McGraw-Hill and The Born Digital Student - Going Beyond Publishing