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Community & Social Media Metrics: Track These

Event Interactive 2010
Format Solo
Organizer Bill Johnston – Forum One Networks
Description Bill Johnston, Chief Community Officer for Forum One, will present and then lead a discussion about best practices with community & social media metrics and reporting, based on 4 years of ongoing research and data from thousands of participants on the topic. This session will dive deep into the topic of online community and social media metrics and reporting to explore: • The role of community strategy in shaping reports • Specific data sets that should be included in community and social media reports • The limitations of native community and social media platform reporting • Report design, distribution and frequency • Stakeholder satisfaction with current community and social media reports
Questions
Answered
  1. What are the community and social media metrics being tracked by organizations?
  2. What metrics are reported, and what do examples of the report look like?
  3. What is the current level stakeholder satisfaction with metrics reports?
  4. Tips for collecting and reporting community and social media metrics
  5. How do you quantifying and qualifying value (ROI)?
  6. How do you combine hosted online community and extended social media data together into a usable report?
  7. How do you avoid metrics and reporting disasters?
  8. Desired metrics that are currently unavailable?
Level Intermediate
Category Blogging, Business / Entrepreneurial / Monetization, Community / Online Community, Social Networking
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