SXSW 2012 - Chalkbot: Humanity, Technology, and Social Media Intertwined

Chalkbot: Humanity, Technology, and Social Media Intertwined
Event	Interactive 2010
Format	Panel
Organizer	Marcelino Alvarez – Wieden+Kennedy
Description	What happens when you build a street-writing robot, link it to Twitter and SMS, and send it to France to write inspirational messages of cancer survival and remembrance on various stages of the Tour de France? The Nike Chalkbot was a hybrid project combining robotics, social media, and cancer awareness. Join the creators as they discuss its art project origins and shed insight into the emotional elements of the campaign.
Questions Answered	What is the Nike Chalkbot? How did the idea for the Chalkbot come about? What is the history of the chalkbot and other street writing machines? How did the Chalkbot use social media (such as Twitter, SMS, the web, TV) to communicate its message of hope and inspiration and cancer awareness? What were some of the most successful and least successful moments for the chalkbot? How can interactive marketing be redefined to include real world experiences? How did the Chalkbot innovate upon existing technologies? What’s the Institute for Applied Autonomy? And why do they claim the Chalkbot concept was stolen? What are the future plans for the chalkbot? What’s the role of technology and social media in bridging the gaps between people and places?
Level	Beginner
Category	Advertising, Branding / Marketing / Publicity, Hardware, New Technology / Next Generation, Social Networking

Chalkbot: Humanity, Technology, and Social Media Intertwined