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TV 3.0 - It’s Still TV to Me...

Event Interactive 2010
Format Panel
Organizer Bill Stone – FLO TV
Description Web video on TV, traditional TV on mobile and mobile tv online...? All this, coupled with the proliferation of real time social networking services, points to a growing trend of people accessing TV from the best screen available. We’ll explore how the industry is building audiences and monetizing traditional content in new ways.
Questions
Answered
  1. At what rate are people consuming content on their TV vs Internet vs mobile device?
  2. How are TV broadcast companies dealing with the shift of consumer viewing?
  3. What new technologies/web apps are enabling this real time news experience?
  4. How does Mobile TV fit into all this?
  5. How does the quality of the stream fit into consumers decision to view on particular device?
  6. How do advertisers need to shift their strategies to leverage more of the three screen experience?
  7. Will all content offerings ultimately converge leaving only the platforms we consume them on to differ?
  8. How do popular content formats vary by platform?
  9. What are successful video distribution models that integrate community/social networking features?
  10. What role does branded content play?
Level Advanced
Category Business / Entrepreneurial / Monetization, Content, Digital Distribution, Mobile Applications, Online Video
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