SXSW 2012 - Making Genuine Connections: Putting Passion Over Process

Making Genuine Connections: Putting Passion Over Process
Event	Interactive 2010
Format	Solo
Organizer	Joan Ball – Professor of Marketing/Blogger/Author
Description	Writers, musicians and other creatives are always on the lookout for new strategies to help get their work in front of key influencers. Sure, off-the-shelf solutions can be helpful, but they can take the adventure out of making genuine connections. This presentation will focus on letting go of outcomes and following passion over process when pursuing relationships with industry insiders and peers.
Questions Answered	What is networking? Why is networking more important than ever? Is it really possible for an unknown to make connections with key influencers? What new tools are available? What old tools still work? What do you mean by process networking? How does that differ from passion networking? What do I do when someone says no? What do I do when someone says yes? How do I sustain community once I've built it?
Level	Intermediate
Category	Branding / Marketing / Publicity, Career / Work Concerns, Community / Online Community, Online Relationships, Self-Help / Self-Improvement

Making Genuine Connections: Putting Passion Over Process