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Title:

Making Genuine Connections: Putting Passion Over Process

Your vote:
Yes No
Organizer:
Joan Ball, Professor of Marketing/Blogger/Author
Description:
Writers, musicians and other creatives are always on the lookout for new strategies to help get their work in front of key influencers. Sure, off-the-shelf solutions can be helpful, but they can take the adventure out of making genuine connections. This presentation will focus on letting go of outcomes and following passion over process when pursuing relationships with industry insiders and peers.
Questions
Answered:
  1. What is networking?
  2. Why is networking more important than ever?
  3. Is it really possible for an unknown to make connections with key influencers?
  4. What new tools are available?
  5. What old tools still work?
  6. What do you mean by process networking?
  7. How does that differ from passion networking?
  8. What do I do when someone says no?
  9. What do I do when someone says yes?
  10. How do I sustain community once I've built it?
Level:
Intermediate
Category:
Branding / Marketing / Publicity, Career / Work Concerns, Community / Online Community, Online Relationships, Self-Help / Self-Improvement
Type:
Solo
Event:
Interactive 2010
Joan Ball
on 17/8/09
This presentation would be appropriate for audiences at the interactive and the music sessions. I am hoping it will be considered for both.

Joan
Martin Dominguez
on 17/8/09
I will definately attend this presentation.
Adele Sakler
on 18/8/09
i think this would be a very helpful presentation. GREAT ideas expressed here.
Joan Ball
on 18/8/09
Thanks Adele and Martin...

For other visitors, here is a little more on this presentation:

Where many of the marketing and networking panels at SXSW will focus on the newest tools and the latest strategies for branding and connecting, this presentation takes a different approach. Join me as we spend an hour stepping out of the rush and remembering why we are here. Artists. Creatives. Driven by passion and intuition that transcends the mass market and comes from the heart. Believe it or not, creative, passion-driven marketing and networking can come from that same place with amazing results.

As an unknown with a story idea, I came to a very competitive book publishing industry with little more than passion and a desire to be true to myself and my story no matter what. Following my heart and making genuine connections with people, I was blessed with a publishing contract and dozens of fantastic new friendships. I hope to share this experience at SXSW..


LL Barkat
on 21/8/09
I really love question 3. Hoping you have good stories in answer. (I'm sure you do.)
Merrill Wade
on 30/8/09
Excellent idea. I am very impressed with the direction of your panel. You have my vote!
Joan Ball
on 31/8/09
Thanks Merrill. I feel the same way about your presentation on spirituality for musicians!
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Developed for SXSW by Lindsey Simon