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Gaming the Crowd: Turning Work Into Play
- Your vote:
- Yes No
- Organizer:
- Description:
- What do Amazon Mechanical Turk, the Obama campaign, the 2010 Honda Insight, and the Nike+ all have in common? They all use gameplay mechanics to turn difficult real-world problems into play. I'll discuss practical ways to turn any website into a game, and the serious risks of doing it wrong.
- Questions
Answered: -
- How can gameplay concepts be applied to real-world problems?
- Why do people work for pennies on Mechanical Turk?
- What have games learned from Web 2.0?
- What game mechanics work as incentives on the web?
- How can we reward positive behavior?
- How do we create competition without hurting feelings?
- What do I do about people gaming the system?
- What game mechanics can hurt a community?
- What should I think about when designing point systems?
- How important is a narrative in gameplay?
- Level:
- Beginner
- Category:
- Community / Online Community, Social Networking, User Experience, Video Games, Web Apps / Widgets
- Type:
- Solo
- Event:
- Interactive 2010
Developed for SXSW by Lindsey Simon