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Title:

Cluetrain 2.0: Environment, Society, Economy

Your vote:
Yes No
Organizer:
Nick Aster, Triple Pundit
Description:
How can interactive technology bring to a world where society, environment, and economy are in balance? We'll discuss activism - pressuring government and companies with coordinated campaigns; How companies and governments enter the conversation openly - cluetrain style; and examples of successful and un-successful uses of technology.
Questions
Answered:
  1. Are companies starting to "get it" when it comes to social media?
  2. Why or why not?
  3. Why does it matter?
  4. How does social media support causes?
  5. How is technology changing cause marketing?
  6. How does social/conversational media advance social and environmental issues?
  7. What's the Triple Bottom Line?
  8. What does the Triple Bottom Line have to do with web technology?
  9. Where is the conversation going?
  10. Who is driving the big memes in social and environmental issues? Why?
Level:
Beginner
Category:
Blogging, Branding / Marketing / Publicity, Green / Environmental, Journalism 2.0, Social Issues
Type:
Panel
Event:
Interactive 2010
megan morris
on 17/8/09
hoping this one gets picked :)
Ashwin Seshagiri
on 18/8/09
seems like the whole markets-as-conversations idea is relevant now more so than ever.
on 18/8/09
very interesting, we need to leverage these tools better!
on 23/8/09
Great topic, as getting the planet "in balance" is key to our survival, and social media can play a part in creating a sustainable solution!
on 23/8/09
sounds excellent. I'd love to attend this one!
Carter McRee
on 23/8/09
It has broad applicability, kinda like social media.
on 23/8/09
Incidentally, the proposed panelists (might be one more added) are:

Ryan Mickle (Companies and Me, dotherightthing.com)
Rob Reed (MaxGladwell.com)
Gennefer Snowfield (Space Truffles Entertainment)
Nick Aster (TriplePundit, TreeHugger, Gawker)
on 24/10/09
Great topic, as getting the planet "in balance" is key to our survival, and social media can play a part in creating a sustainable solution!
on 13/11/09
So looking forward to this..
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