How can interactive technology bring to a world where society, environment, and economy are in balance? We'll discuss activism - pressuring government and companies with coordinated campaigns; How companies and governments enter the conversation openly - cluetrain style; and examples of successful and un-successful uses of technology.
Questions Answered:
Are companies starting to "get it" when it comes to social media?
Why or why not?
Why does it matter?
How does social media support causes?
How is technology changing cause marketing?
How does social/conversational media advance social and environmental issues?
What's the Triple Bottom Line?
What does the Triple Bottom Line have to do with web technology?
Where is the conversation going?
Who is driving the big memes in social and environmental issues? Why?
Level:
Beginner
Category:
Blogging, Branding / Marketing / Publicity, Green / Environmental, Journalism 2.0, Social Issues