SXSW 2012 - Creating Brand Engagement with an Integrated Hashtag Campaign

Creating Brand Engagement with an Integrated Hashtag Campaign
Event	Interactive 2010
Format	Panel
Organizer	Wendy Meadley – @SocialWendy
Description	The National Civic Summit (www.nationalcivicsummit.com), presented by Target and the Citizens League, used several innovative social media tactics including an integrated Hashtag Campaign to bolster civic participation. The components of the campaign included a Live National Tweetup with Grammy Award Winning Artist Dan Wilson, and a dedicated Twitter handle and hashtag to engage participants in a Live Webcast of our country’s first Chief Technology Officer, Aneesh Chopra. Our panel will share the campaign strategy highlights, video, photo, and live experiential technology examples to bring to life this creative use of the Hashtag to encourage event and civic participation. See our primary Twitter account for a quick overview @civicsummit09.
Questions Answered	How do you integrate social media into events to create social media assets? What social media activities spark civic imagination and capacity? How do you create an engaging and effective Twitter hashtag campaign? What are some fun social media event attractions to really create a National Tweetup? How do you get civic leaders involved in supporting your cause through a social thought leader campaign? What are affordable ways to use social media to create active citizenship? What do you have to do to get the rights to do an alchemaic music promo at a Tweetup? What are Aneesh Chopra's ideas on where technology is going in America? How do you get Target, Best Buy, General Mills the Smithsonian and other big brands engaged in social media? How do you strategize an integrated social content campaign?
Level	Intermediate
Category	Branding / Marketing / Publicity, Case Study, Government and Technology, Non-Profits, User Generated Content

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Creating Brand Engagement with an Integrated Hashtag Campaign