Turn on ye ole Javascript to add ratings in this low-budg app.

From URL to IRL: Taking Your Community to the Streets

Event Interactive 2010
Format Panel
Organizer Aubrey Sabala Digg
Description In today's world where online interactions are quickly becoming the de facto standard, how do you get your active online community to stay engaged in real life? And how do you creatively keep their interest in an environment over-inundated with 'meetups' and 'tweetups' galore? This panel will discuss innovative ways to bridge the gap and talk directly with your online community...in real life.
Questions
Answered
  1. If you have a huge community, such as Digg's 38 Million visitors, how do you connect with them in real life to make sure their voices are being heard?
  2. How do you make the most of a small budget to provide a unique and engaging experience for your community?
  3. With the over-inundation of 'meetup' events these days, how do you make yours stand apart?
  4. If your event is free, how do you plan for the crowd if neither tickets nor RSVPs are required?
  5. With various invitation tools - such as Facebook, Meetup.com, Upcoming.org, etc. - how do you find the right mix of spreading the word without confusion or too much duplication?
  6. How do you keep the community's engagement long after the last drink has been served?
  7. At live events, how do you ensure that the programming is fresh and that you're maintaining the right mix between a social 'party' and the true intent of connecting users to each other and to your employees?
  8. It's always difficult to measure a true ROI for events. How do you allocate your time, resources and budget accordingly when faced with limited success metrics? Further, what constitutes a successful event?
  9. How do you convince your stakeholders - executive teams and board members - that programs such as these are valuable given the difficulty in measuring ROI?
  10. As with any program, you'll have your champion and your naysayers. How do you work with the latter to change their impression of your initiative and secure their future engagement?
Level Beginner
Category Branding / Marketing / Publicity, Community / Online Community, Online Relationships, Social Networking, User Experience