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Title:

SXSW 2010: Rethinking This Year's Most-Hyped Trends

Your vote:
Yes No
Organizer:
Ivan Askwith, Big Spaceship
Description:
We can’t anticipate what the hottest topics and trends will be during SXSW 2010… but we do know that a few “big ideas” will dominate. On Sunday, let’s give expert panelists and audience members a chance to subject 2010’s most popular buzzwords and trends to a final reality-check.
Questions
Answered:
  1. What were the most popular concepts during SXSW 2009?
  2. How are those popular concepts from SXSW 2009 faring a year later, and why?
  3. What are the most pervasive concepts/buzzwords/hot ideas from SXSW 2010?
  4. How do we separate the hype from a more grounded, critical assessment?
  5. Are these trends likely to resonate out in the world, or just among their creators?
  6. What do the subtle trends behind these current practices and buzzwords signify?
  7. What can we learn from the gap between what we predicted and what happened?
  8. What does that suggest about the fate of this year’s hot trends and topics?
  9. What should we be focusing our attention on, if we read past the hype?
  10. Anything and everything the audience wants to address!
Level:
Intermediate
Category:
Advertising, Branding / Marketing / Publicity, Other / Out There, Social Networking, User Generated Content
Type:
Panel
Event:
Interactive 2010
Alan Wolk
on 18/8/09
What a great idea Ivan. Being able to look back at what succeeded, why and what we were thinking is going to make for a great discussion.
Rynda Laurel
on 20/8/09
very interesting!
Ken Eklund
on 3/9/09
I like this. SXSW can seem to have no memory at times, no ability to build anything. Suggest you build some sort of bullsh*t detector, but if it's Tweet-powered I may have to stage an intervention
Ivan Askwith
on 4/9/09
For those still weighing the options, potential participants on the panel include Campfire partner Michael Monello, SXSW regular Henry Jenkins, Universal McCann's Faris Yakob, BBDO's Chad Stoller, and others... and we're planning to open up the final panel line-up for nominations and voting by the entire world ahead of time, to make sure there's a great range of perspectives
Ivan Askwith
on 4/9/09
Oh, and Alan Wolk, of the ever-brilliant blog, The Toadstool!
Steve Wax
on 4/9/09
Nice lineup of Social Media non-hypesters. People should vote for this on if only to catch Henry -- and the others are pretty damn good too!
free online games
on 2/11/09
Interesting one.
blu ray ripper
on 13/11/09
. Hope this one gets through.
MTS Converter
on 29/11/09
Looking forward to it. Great Panel.
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