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Link to this page-
Does My Sh*t-Talking Really Help Your Brand?
- Your vote:
- Yes No
- Organizer:
- Description:
- We’ve heard that “all press is good press.” But during SXSW 2009, several panels provoked heated audience debates over a new variation: is social marketing successful if people talk about it? Controversial campaigns such as Whopper Sacrifice warrant a discussion about what really makes social media successful… and what doesn’t.
- Questions
Answered: -
- How do we gauge the success of social marketing/branding beyond traditional metrics?
- Does awareness/discussion prove that a campaign was successful?
- How does negative discussion/criticism impact marketing/branding efforts?
- How does negative response present opportunities for brands (if at all)?
- How do we determine the relationship between awareness, engagement and affinity?
- What is social media actually good for?
- How can social media/branding hurt a brand more than it helps?
- How do we tell when a campaign promotes discussion around a brand, rather than around the campaign itself? Are both kinds of conversation useful?
- How do we design campaigns that generate conversation about the intended subject, rather than about themselves?
- How can we create social objects and campaigns that do help your brand?
- Level:
- Intermediate
- Category:
- Advertising, Branding / Marketing / Publicity, Case Study, Social Networking, User Generated Content
- Type:
- Panel
- Event:
- Interactive 2010
Developed for SXSW by Lindsey Simon