Screw Brand Equity - Connected Brands Rule |
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| Event | Interactive 2010 |
| Format | Panel |
| Organizer | Adam Lavelle – iCrossing |
| Description | Brand equity has historically been the method to evaluate the performance and worth of a brand. Does the measure need to evolve? Consumers live in a network world, where individuals, tribes, and experts, are all connecting with one another. Brands need to be connected to and intimate with these networks. We debate the issues - and try to construct a new, useful model for tomorrow's brands. |
| Questions Answered |
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| Level | Intermediate |
| Category | Advertising, Branding / Marketing / Publicity, Design Thinking, Online Relationships |