Sandra Passaro, STars & Heroes & Popular Music and Media, University of Paderborn, Germany
Description:
Title: “The Re-valuation of all Values? – The Beginning of the digital (R)Evolution just starts" The Meaning of Digital and Real Space in transnational German Popular Music Industries in the Berlin electronic musicscenes. The traditional popular music industries has been changing fundamentally. Especially within the phenomena of the popular music industries there has taken place a shift from a traditional model of production, distribution , reception and re-production to a much more complex, multi-layered model!
Questions Answered:
The re-evaluation of all values?
Which cultural asset does Pop Music have at present?
Distribution: are advertising, journalism and PR becoming superfluous for pop music?
How to deal with Reception: Land of 1000 opportunities or lost in cyberspace?
Processing or from creativity to the production of new products?
What is the use and the challenges of new digital technology and techniques?
Accomplishments of the World Wide Web?
Individual Use and Media Competence?
Are there Changes on the social level?
Barriers and Occupational Fields/ Real and Virtual Spaces/- Forecasts, waht can be proposals for the future?
Level:
Advanced
Category:
Case Study, Music 2.0, New Technology / Next Generation, Social Networks