SXSW 2012 - Designing the First Fifteen Minutes

Designing the First Fifteen Minutes
Event	Interactive 2010
Format	Dual
Organizer	Rob Goodlatte – Facebook
Description	That user who just signed up is about to bail. And a thousand other people just stopped in but didn't even bother to register. Your product is great, but your users don't stay long enough to find that out. The first fifteen minutes of your product are the most important. Learn from the successes, mistakes, and insights of designing new user experiences for products.
Questions Answered	What effect does your new user experience have on your brand? What are effective mechanics for motivating a user to perform a task? Should the design process be entirely test-driven? What sources of inspiration can you draw upon for the design of a new user experiences? When is it okay to force a user through a modal workflow? When is contextual more appropriate? How do you earn a user's trust? What are the core problems you are trying to solve when designing a new user experience? Is it appropriate to hide or disable advanced features from new users? Should the design of a new user experience inform the design of the product as a whole? How do you design a new user experience for a multi-platform application? (Web + Desktop + Mobile)
Level	Advanced
Category	Content, Content Management, Design Thinking, Interface Design, User Experience

Designing the First Fifteen Minutes