Turn on ye ole Javascript to add ratings in this low-budg app.

Link to this page
← All panel ideas
Title:

Designing the First Fifteen Minutes

Your vote:
Yes No
Organizer:
Rob Goodlatte, Facebook
Description:
That user who just signed up is about to bail. And a thousand other people just stopped in but didn't even bother to register. Your product is great, but your users don't stay long enough to find that out. The first fifteen minutes of your product are the most important. Learn from the successes, mistakes, and insights of designing new user experiences for products.
Questions
Answered:
  1. What effect does your new user experience have on your brand?
  2. What are effective mechanics for motivating a user to perform a task?
  3. Should the design process be entirely test-driven?
  4. What sources of inspiration can you draw upon for the design of a new user experiences?
  5. When is it okay to force a user through a modal workflow? When is contextual more appropriate?
  6. How do you earn a user's trust?
  7. What are the core problems you are trying to solve when designing a new user experience?
  8. Is it appropriate to hide or disable advanced features from new users?
  9. Should the design of a new user experience inform the design of the product as a whole?
  10. How do you design a new user experience for a multi-platform application? (Web + Desktop + Mobile)
Level:
Advanced
Category:
Content, Content Management, Design Thinking, Interface Design, User Experience
Type:
Dual
Event:
Interactive 2010
Anjuan Simmons
on 26/8/09
Fifteen minutes sounds like a lot longer than most users will give to a badly designed website. However, perhaps the premise is that even a well designed website can be improved to increase stickyness?
Rob Goodlatte
on 26/8/09
Anjuan: agreed. This talk isn't about optimizing poorly designed sites to have great new user experiences. It's about great designs that forget about the blank state. As designers we have a habit of designing for the fully activated case and forget about the interfaces that guide users towards the activated experience.
David Kadavy
on 2/9/09
I'd believe that Facebook gets their users through the first fifteen minutes :P Seems like they use lots of call-outs to things that the user can do next. This would be a good presentation.
Beth Dean
on 4/9/09
Looking forward to it Rob :)
Shawn Rubel
on 19/10/09
This one looks great. I'll be in the front row :)
tiffany jewelry
on 20/10/09
Good idea for a panel. Case studies ARE good. :)
tiffany jewelry
on 22/10/09
Love this man. Great stuff, great prices, free shipping. Email him if you cant find what you are looking for and he will look for you. Good customer service.louis vuittonSomeone who is knowledgeable in louis vuitton.Another guy from hong Kong (Largest louis vuitton second hand city, I believe) he has great stuff at fair prices but his shipping is insane
Games Online
on 3/11/09
very good! I like it
iphone ringtone maker
on 13/11/09
I'd be super into learning from Kris. Dig it!
Nathanial Anju
on 16/11/09
Good idea for a panel. This one looks great. Looking forward to it Rob :)
Job Search
on 17/11/09
Fifteen minutes sounds like a lot longer than most users will give to a badly designed website. I'd believe that Facebook gets their users through the first fifteen minutes :P
business directory
on 17/11/09
It's about great designs that forget about the blank state.However, perhaps the premise is that even a well designed website can be improved to increase stickyness?
Generic Viagra Blog Online
on 22/11/09
I'd believe that Facebook gets their users through the first fifteen minutes :P Seems like they use lots of call-outs to things that the user can do next. This would be a good presentation.
Link to this page
← All panel ideas
Developed for SXSW by Lindsey Simon