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Design Strategies: Driven By Data or Inspired by Intuition?

1. What are the signs of data overkill?
2. If it's as easy as designing by numbers, why not get rid of the designers and hire robots?
3. When you're in an organization obsessed with data, how do you build trust in design sensibilities?
4. Can you ever implement radical change and have the data work for you? Or will data keep you evolving your site one pixel at a time?
5. When do you ignore what the data is telling you and go with your design intuition?
6. Qualitative and quantitative - which counts more for successful design?
7. Which data is most valuable during the different phases of design - ideation, design, release and iteration?
8. If you don't have any data on your designs, do you know how to get it?
9. How can you stop fighting data and use it to your advantage?
10. Hear a few stories where data helped design tremendously and a few where it stifled creativity, moral and breakthroughs.