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Design Strategies: Driven By Data or Inspired by Intuition?
- Your vote:
- Yes No
- Organizer:
- Description:
- There is one school of thought that believes that data stifles design innovation, when in fact, these two disciplines need each other. Designers bring holistic perspectives to the user experience while metrics should validate design choices. This panel will explore the balance between data and design and how data can inform design choices.
- Questions
Answered: -
- What are the signs of data overkill?
- If it's as easy as designing by numbers, why not get rid of the designers and hire robots?
- When you're in an organization obsessed with data, how do you build trust in design sensibilities?
- Can you ever implement radical change and have the data work for you? Or will data keep you evolving your site one pixel at a time?
- When do you ignore what the data is telling you and go with your design intuition?
- Qualitative and quantitative - which counts more for successful design?
- Which data is most valuable during the different phases of design - ideation, design, release and iteration?
- If you don't have any data on your designs, do you know how to get it?
- How can you stop fighting data and use it to your advantage?
- Hear a few stories where data helped design tremendously and a few where it stifled creativity, moral and breakthroughs.
- Level:
- Advanced
- Category:
- Design Thinking, New Technology / Next Generation, User Experience, Visual Design
- Type:
- Panel
- Event:
- Interactive 2010
Developed for SXSW by Lindsey Simon