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OMG My Customer Has a Megaphone
- Your vote:
- Yes No
- Organizer:
- Description:
- Companies used to get away with treating customers like livestock with no repercussions, but now customers have a megaphone: the social web, and they’re not afraid to use it. Hear from Rackspace and other customer-centric companies as they share real case studies and tips about how to embrace Customer Service 2.0.
- Questions
Answered: -
- What does Customer Service 2.0 mean?
- Does this mean companies will have to invest more money in customer service?
- How can you build a positive reputation through solid customer service?
- How do you embrace transparency and social media to communicate with customers during crisis situations?
- How can you embrace social media rather than shy away from it when bad news or reviews are spreading about your company?
- How can you use social media to improve customer service?
- How does Customer Service 2.0 change the structure of your organization, more closely aligning customer support departments with marketing, ops and sales?
- Give case studies of Customer Service 2.0.
- Does Customer Service 2.0 have a different impact for B2B/tech and consumer companies?
- What steps do I need to take to become a customer-centric company?
- Level:
- Intermediate
- Category:
- Blogging, Branding / Marketing / Publicity, Community / Online Community, Social Networking
- Type:
- Panel
- Event:
- Interactive 2010
Developed for SXSW by Lindsey Simon