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Big Brands Win by Collaborating With Startups / Communities
- Your vote:
- Yes No
- Organizer:
- Description:
- How can big brands leverage the expertise of startups and their niche communities? Breakthrough results can happen when two very different two types of companies collaborate: think CNN and Facebook Connect; Walmart and Icanhascheeseburger or Hewlett-Packard with Eclectic Method and Photojojo. Is there a new business model emerging?
- Questions
Answered: -
- How big brands are leveraging today’s hottest start-ups to build brand awareness amongst new communities
- How niche communities being developed by start-ups are the crown jewels for brands
- The real impact communities are having on brands and their viability
- Creative and fun ways to reach these communities
- Best practices for start-ups in looking to work with big brands
- Do big brands and their need to reach these communities, create a new business model for creative start-ups
- Which big brands are succeeding
- Competition arising with more boutique brands through social media
- Future of big brands
- Continuing momentum
- Level:
- Intermediate
- Category:
- Branding / Marketing / Publicity, Community / Online Community, Digital Distribution
- Type:
- Panel
- Event:
- Interactive 2010
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