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Once Upon a Web Design – Brand Storytelling

Event Interactive 2010
Format Panel
Organizer David Stagg – Schipul - The Web Marketing Company
Description Just as every good Storybook has a sexy plot, interesting characters and possibly a sword fight or two, your brand’s Web site and online Story should keep your audience just as engaged and connected. Step away from mere Web design and live happily ever after in the realms of the digital Brand narrative.
Questions
Answered
  1. What is online Storytelling? Won’t a simple About page do, what’s the point of going into Story-mode?
  2. How does crafting a Brand narrative fit in with a company's mission and vision?
  3. Who are my Story's characters? How do I deal with the anti-heroes, the villains and the frogs?
  4. How do you plot your Story's action scenes through Facebook, Flickr and Twitter?
  5. What are the design elements that go into a Story-driven site and Web campaign? How do I tie it together?
  6. What is the importance of growing personal brands in my company to helping grow our Story? How do I promote them (or do I even dare?!) through my design and strategy?
  7. How can I keep my Story portable and customizable online for my fans and clients?
  8. What are the 10 elements of a Story driven site that will look good and perform even better?
  9. My client thinks I'm crazy asking to help craft a Story, can you put this in plain English so he doesn't think I've eating some of Alice in Wonderland's mushrooms?
  10. How can I make money and get more business with a brand Story?
Level Intermediate
Category
HELP