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Augmented Reality - Gimmicky Trend or Market-Ready Technology?

Event Interactive 2010
Format Dual
Organizer Richard Lent – AgencyNet
Description Augmented Reality has been around for a while, but recently has bubbled up into Flash web apps through PaperVision, and camera object detection magic FLARToolkit. Also, experimental integrations into mobile devices have introduced a special element to hand-held gaming, where something akin to scifi holograms are possible. Is AR just a trend or market ready technology?
Questions
Answered
  1. What exactly is Augmented Reality?
  2. What is the reliability of the technology in recognizing more than simple symbols?
  3. Why would this technology be any more feasible now, even though it has existed for years?
  4. What makes this technology applicable to the web?
  5. What makes this technology applicable to mobile?
  6. Besides gaming, are there any other uses for this technology?
  7. How do you see this technology being used beyond the desktop or mobile (e.g. in large-scale displays)?
  8. Will this technology suffer from similar limitations (in delay/responsiveness) to motion, such as the Wii?
  9. How much of AR is just “coolness-factor”, and how much is actually useful and marketable?
  10. How can AR go beyond a virtual display, and integrate into modern motion detection and face recognition?
Level Intermediate
Category ARGs, New Technology / Next Generation
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