SXSW 2012 - Building and Creating New Business Models in the Cloud

Building and Creating New Business Models in the Cloud
Event	Interactive 2010
Format	Panel
Organizer	Rob Le Gesse – Rackspace
Description	New models for product development and marketing using social media tools and techniques which truly engage users, partners and developers are emerging. Join Lew Moorman and Robert Scoble from Rackspace who will discuss Building43, a new online community breaking down barriers to new ideas for business, and changing the world.
Questions Answered	What is the brave new world of social media doing to disrupt traditional relationships between business, partners, customers and developers? Why are these communities so important now? What has changed in the business and tech world that makes these kinds of communities timely? How is social media tools and techniques being used today in the business world? Is this a just a fad or are these new tools providing value in the enterprise? How should businesses look at using these tools (twitter, Facebook, LinkedIn, enterprise social networks) effectively? Success stories from Building 43 What are the best practices for using social media tools in your business? Are there new business issues emerging today which are resulting from new forms of collaboration through sites like Building43? What will the future of business and technology look like as a result of today’s collaboration through efforts like Building 43?
Level	Intermediate
Category	Cloud Storage / Delivery, Community / Online Community, Content, Social Networking, User Generated Content

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Building and Creating New Business Models in the Cloud