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Title:

Keeping it Real - Authentic Corporate Social Communications

Your vote:
Yes No
Organizer:
Jay Berkowitz, Ten Golden Rules
Description:
An All-Star Panel will share best practices for Social Communications for large companies. How do these major players maintain an authentic voice? What are best practices for monitoring what is being said? How do you address touchy subjects and maintain your credibility with an always on audience?
Questions
Answered:
  1. What are the best practices for monitoring social media comments about your company?
  2. How does a large company respond to touchy subjects in social media?
  3. What is the best way to achieve an authentic voice in social media?
  4. How does a large company manage social media responses 24/7?
  5. Who should own social media communications at a large company?
  6. How do you handle corporate issues that are potential PR firestorms?
  7. Where do you draw the line for personal social media activity for employees at large companies?
  8. Can an agency play a role in authentic messaging on behalf of a company?
  9. What are some examples of heading off incidents by being engaged in Social Media?
  10. Are you monitoring and responding to video, blogs, images and other non-word social media?
Level:
Advanced
Category:
Blogging, Branding / Marketing / Publicity, Community / Online Community, Online Relationships, Social Networking
Type:
Panel
Event:
Interactive 2010
Jay Berkowitz
on 17/8/09
We will assemble an All-Star panel with speakers such as Keith Burtis from best by, Richard Binhammer Richard@Dell from Dell Computers and Shashi Bellamkonda from Network Solutions!
Shashi Bellamkonda
on 28/8/09
Hi Jay,

Thanks for including me in this panel. This is a great subject and I hope to learn from you and other gurus on this panel as well/

Shashi
Diana Drue
on 2/9/09
Jay Berkowitz will definitely "Educate, Entertain, and Engage" the audience as he has done for all of his students pursuing USF's Master Certificate in Internet Marketing, as well as followers of his website, newsletters and podcasts. If you are going to SXSW 2010, I highly recommend attending his presentation.
Deborah Naugle
on 2/9/09
A seminar with Jay Berkowitz is bound to be awesome. He is a phenominal speaker and you are sure to learn alot during your time with him. This is one you won't want to miss.

Debbie Naugle
adPRO
Joe Kutchera
on 3/9/09
Another question to consider: Should your company blog?
blu ray ripper
on 13/11/09
Sounds like it will be a very interactive panel... like the style.
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