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Title:

Managing a Crisis in a Hyper-Communicative World

Your vote:
Yes No
Organizer:
Rob Le Gesse, Rackspace
Description:
Today, crisis can spread like a disease, mutating and growing as it goes, and wreaking havoc on your reputation, customer base and sales pipeline. How can you take back control, not only for the benefit of your organization, but to best guide your customers and investors through the situation?
Questions
Answered:
  1. How are crisis situations escalated in today's hyper connected world
  2. How tools like twitter playing a role and changing the playing field in a crisis situation
  3. Best practices for daeling with a crisis situation when it moves from facts to emotions
  4. what should be considered a crisis situation
  5. When does a situation go from controlable to crisis
  6. When does transparency become too much and add to the crisis
  7. How transparent should an organization be during a crisis
  8. How beneficial is transparency during a crisis. Is it the end all be all
  9. What to do when customers continually provide negative feedback in a crisis
  10. How to change customer perception from negative to positive following a crisis
Level:
Intermediate
Category:
Blogging, Community / Online Community, Online Relationships, Social Issues, Social Networking
Type:
Panel
Event:
Interactive 2010
on 17/8/09
Do I know this or what? Great topic idea!
on 2/9/09
Kami - of course you do - much of this I learned from you :)

Rob
Developed for SXSW by Lindsey Simon