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Petting Fur, Killing Mobsters for Fun and Profit

Event Interactive 2010
Format Solo
Organizer Eugene Hsu – Challenge Games
Description Petting bunnies and farming wheat as witness protection from the mafia? You might be into social gaming. Expected revenues for related companies each estimated at $100 million. Will micropayments go mainstream with Facebook Currency, or is it time to consider new social marketing and go outside the existing social graphs?
Questions
Answered
  1. In 2010, How many companies, game publishers, game developers, game currency, alternative payments have reached $100MM
  2. Has Facebook Currency changed public perception and usage of micropayments? (US consumer impression)
  3. What opportunities are available in social media marketing? (RockYou!, Razorfish, Massive, etc.)
  4. Alternative payments (offers, surveys) can provide another monetization channel, but are they a long term driver of performance?
  5. What are the right metrics for successful companies? How to be successful through profitability.
  6. Does a multiplatform strategy (web + iPod + Android + other) provide optimized experience (Zynga, Gendai, Others)
  7. What are the most successful games on the social networks, and why do they continue to grow?
  8. Can interactive media partnerships with traditional media such as RockYou! and MTV Interactive to Alexa Chung drive success?
  9. Is it better to recycle a user's social graph?
  10. Is there a role of games for business networks? Why should LinkedIn want to be in this space?
Level Intermediate
Category
HELP