SXSW 2012 - Government 2.0: Measuring the Impact of Social Media

Government 2.0: Measuring the Impact of Social Media
Event	Interactive 2010
Format	Solo
Organizer	Ari Herzog – Ari Herzog & Associates
Description	It is a telling statistic when 43% of government agencies run metrics before implementing social media tools—predominantly because of outdated policies and technologies. This presentation will share the results of an online survey of worldwide government employees and tell you—in their words--how government really feels about social media adoption.
Questions Answered	What enables and hinders government agencies from using social media? Which social networking tools are used by government agencies for the internet? Which social networking tools are used by government agencies for their intranet? How important are specific social networking tools (Facebook, Twitter, Flickr, iTunes, etc.) for a government agency's mission? Are government agencies establishing metrics before implementing social networking tools? Are government agencies concerned about privacy or security when implementing social networking tools? Are government agencies implementing web monitoring tools? How frequent are government employees reading and writing blog posts, wiki entries, and/or photo/video sharing websites? How do government managers feel about government standards (to use open source/commercial software, to talk to the press/constituents, etc.)? Is the CTO/CIO of a typical government agency actively involved in social media initiatives?
Level	Intermediate
Category	Accessibility / Web Standards, Case Study, Government and Technology, Social Networking

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Government 2.0: Measuring the Impact of Social Media