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Title:

Can Marketing & PR Co-Exist Without Competing?

Your vote:
Yes No
Organizer:
Nicole Jordan, the Rubicon Project
Description:
The business demands of public relations professionals are rapidly expanding but most are ill-prepared to think beyond the media-box and use the art of communications and a holistic approach to truly drive sales and grow business. We’ll discuss how PR needs are evolving and what professionals must learn to not be left behind.
Questions
Answered:
  1. Does PR need to be re-defined now that it's crossing into marketing territory?
  2. Where did the PR industry veer off track and just become about media relations?
  3. What is Public Relations vs. Publicity?
  4. How does Social Media fit within broader PR practices?
  5. What areas of marketing and PR now overlap and how can they co-exist without competing?
  6. How are executive’s attitudes changing about the roles of PR and marketing?
  7. What can we do as an industry to better prepare future leaders?
  8. How can PR be used to meet business goals and support sales/business development?
  9. Are PR agencies prepared to represent PR’s evolving responsibilities? If not them, then who?
  10. What strategies/thoughts/approaches work? What doesn’t?
Level:
Intermediate
Category:
Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization
Type:
Dual
Event:
Interactive 2010
chris gammill
on 17/8/09
This will be an OUTSTANDING panel with Nicole delivering the topic with a great deal of passion. Another important conversation as Marketing and PR both continue to evolve. Can't wait to see this one!
Tony Adam
on 17/8/09
Nicole is obviously very passionate about PR, so I am hoping to see this talk at SXSWi!
Babette Pepaj
on 17/8/09
I agree with both Chris & Tony. :)
Steven Kan
on 20/8/09
I've had great conversations with Nicole on this topic. Her insights on the topic have been tremendously valuable to the companies I work with. Can't wait to hear her panel.
Julie Crabill
on 25/8/09
This panel is one whose time has come - PR as a profession needs to wake up and take a cold, hard look at how its role has changed and what all those changes mean. Nicole is the right person for such a wake up call...
Devan Fearman
on 31/8/09
This is a topic that must be discussed and I couldn't think of a better person to lead the charge.
Cliff Allen
on 1/9/09
Nicole has identified one of those "strategic marketing" concepts that executives need to pay attention too, so this will be a great session at SXSW.

As companies embrace social media programs, the PR department is the appropriate part of the marketing communications operation to run this program.

This makes it important for PR to coordinate with the outbound efforts of the advertising program and the inbound activities of the Web site operation.

And, Nicole is one of the industry leaders in helping an audience understand how to benefit from a coordinated marketing communications operation.
Sloane Berrent
on 2/9/09
I'd love to see this panel at SXSW. Nicole is dynamite and having a PR/Marketing power session with her would be an incredible learning opportunity.
Nicole Jordan
on 2/9/09
I love all the comments. I think this is going to be a really through provoking discussion that can lead to action, not just more theory and hand-wringing. And, with the meltdown happening in PR agencies and their growing dependency on Social Media, it's more crucial than ever for PR people to learn to shift the way they approach their craft. Hope to see everyone there!
Marjorie Kase
on 2/9/09
A topic near and dear to my heart. We come against the Marketing/PR blur over the dinner table and with clients. Social Media is here to stay. Old school pros better get used to it.
Amanda Congdon
on 3/9/09
PR needs a makeover. As a person who gets PR pitches in my inbox everyday, I would LOVE to see this panel. Great topic, Nicole.
Kyra Reed
on 3/9/09
If Nicole is speaking I want to listen. This is a real issue we deal with everyday and I'd love to hear how this PR maven deal with is. Nicole is an expert in the field and any insight she has would be invaluable to PR and Marketing professionals.
iphone ringtone maker
on 13/11/09
I'd be super into learning from Kris. Dig it!
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