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Brandemonium: How Google Made Your Brand Irrelevant

Event Interactive 2010
Format Panel
Organizer Jason Swihart – Textura Design
Description Business knows how to market products online with targeted ads, but brands? Not so much. Nobody likes brand communities, remix culture creates its own lifestyles, and trust has been commoditized. In a landscape where “Blame Drew’s Cancer” competes with “Built Ford Tough” does branding have a place anymore?
Questions
Answered
  1. What's the difference between product marketing and brand marketing?
  2. Why is brand marketing needed and/or desirable?
  3. What are some brand businesses?
  4. What are some notable online brand marketing failures?
  5. Why is online brand marketing difficult?
  6. Is there any successful online brand marketing happening?
  7. What are the hallmarks of successful online brand marketing?
  8. Who are the brand marketers of tomorrow?
  9. What's the future of brand marketing in this online landscape?
  10. What's the relationship between brand and community?
Level Intermediate
Category Advertising, Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community
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