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Dinosaurs Dancing: Digital Experiments From Traditional Book Publishers

Event Interactive 2010
Format Dual
Organizer Dominique Raccah – Sourcebooks
Description Two accomplished publishing entrepreneurs share a guided tour of an industry in transformation. As the traditional book publishing model evolves to include ebooks, e-readers, iPhone/smartphone apps, subscriptions, communities, in-store printing, vertical selling and more, we'll provide a rapid-fire review of dozens of experiments, innovations and challenges reshaping the book world.
Questions
Answered
  1. What do book publishers actually do and how is that changing?
  2. Big publishers, small publishers, epublishers or non-publishers: who has the advantage?
  3. How are publishers shifting from “audience” to “community”?
  4. How are book publishers capitalizing on mobile platforms?
  5. What are different ebook readers (e-readers)—an overview of current ebook devices and platforms.
  6. When is an ebook NOT an ebook? Interactive book experiments
  7. Which genres of content are most (and least) receptive to digital publishing?
  8. What are new ways in which publishers are engaging with readers?
  9. What new forms are book publishers trying?
  10. How are book publishers using new media tools to help authors create and promote their work?
Level Intermediate
Category Business / Entrepreneurial / Monetization, Content, Digital Distribution, Writing / Technical Writing
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