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Title:

Will the Real Social Media Team Please Stand Up?

Your vote:
Yes No
Organizer:
Adam Christensen, IBM
Description:
Ok, why is everyone standing up? A panel of social media practitioners from areas such as communications, marketing, and product development discuss innovative uses of social media in the networked business world. They share key success stories, lessons learned, questions and challenges as they work independently and collaboratively.
Questions
Answered:
  1. Why and how are social media and communities defined, used, and measured differently across business areas?
  2. Who "owns" social media or community roles in a business?
  3. What are differences between social media and communities?
  4. What are the issues and the most popular social tools unique to each business area?
  5. In what ways do the business areas overlap and how do they work independently and in collaboration?
  6. Where do the differences in perspectives enable and constrain one another?
  7. What are the benefits of collaboration across the business areas?
  8. What are lessons learned and challenges?
  9. What are key questions for future direction?
Level:
Intermediate
Category:
Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community, Social Networking
Type:
Panel
Event:
Interactive 2010
Tiffany Winman
on 18/8/09
This panel brings together some of the top leaders setting social media strategy for IBM and represents disparate business areas/disciplines from across the company.
Ryan Boyles
on 18/8/09
It's a great idea for the panelists to introduce themselves here so I'll go next. I am Ryan Boyles. I work in IBM Software Group. I am excited to share my experience of community participation, strategy and implementation from the perspective of product development. Social media plays an important role in internal and external communities where I work.
Kapil Gupta
on 18/8/09
Great idea, I'll do so as well. Hi - I am Kapil Gupta, I am in the IBM CIO organization, and am looking forward to providing a perspective on how we use social media internally, and discussing its influence on our culture, approach to innovation and even the way internal programs are run.
Mike Schneider
on 20/8/09
Excited to hear the IBM angle! Great panel idea.
Amy Greenlaw
on 3/9/09
It will be refreshing to get the business angle of this topic!
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