The success of horror entertainment is becoming more dependent on niche online communities than the mainstream. This panel explains how to create loyal but vocal genre communities using social media tools. The panelists will also describe how they leveraged their community's involvement to further along the horror genre.
Questions Answered:
How are horror genre media products being marketed?
Why is marketing to online niche communities is important?
Is it very different to build loyal communities for other genres?
Why don't monster or horror movies get as much respect as other genres?
Must horror movies always be scary?
Why are genre communities so loyal?
Do these folks meet each other in person outside of their online communities?
Why do people like horror movies?
How do you interact with your community?
Which is the most popular monster, vampires, zombies or werewolves?