SXSW 2012 - Reach Your Diverse Community With A Persona Strategy

Reach Your Diverse Community With A Persona Strategy
Event	Interactive 2010
Format	Solo
Organizer	Charlene Kingston – Crow Information Design
Description	As your social media community grows, you must rethink your initial persona decisions. It’s a challenge to speak to a diverse audience for business (customers, vendors, peers, competitors) or personal (friends, co-workers, bosses, relatives) accounts. A persona strategy maps your communication to each audience segment and improves your effectiveness.
Questions Answered	What is a persona strategy? How can I define and maintain a simple and effective persona strategy? How can I sort my community into segments? Should I have a separate persona for each community segment? How can I use social media tool privacy settings and options to segment my audience? What is the best way to implement a new persona strategy with my community? How can I encourage my community to adjust to my new persona strategy? How do I keep track of what to say (or not say) through each persona? How do I let my business community know which platform I use for each type of information? How does having a persona strategy increase my communication effectiveness?
Level	Intermediate
Category	Community / Online Community, Content, Online Relationships

Reach Your Diverse Community With A Persona Strategy