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Reach Your Diverse Community With A Persona Strategy
- Your vote:
- Yes No
- Organizer:
- Description:
- As your social media community grows, you must rethink your initial persona decisions. It’s a challenge to speak to a diverse audience for business (customers, vendors, peers, competitors) or personal (friends, co-workers, bosses, relatives) accounts. A persona strategy maps your communication to each audience segment and improves your effectiveness.
- Questions
Answered: -
- What is a persona strategy?
- How can I define and maintain a simple and effective persona strategy?
- How can I sort my community into segments?
- Should I have a separate persona for each community segment?
- How can I use social media tool privacy settings and options to segment my audience?
- What is the best way to implement a new persona strategy with my community?
- How can I encourage my community to adjust to my new persona strategy?
- How do I keep track of what to say (or not say) through each persona?
- How do I let my business community know which platform I use for each type of information?
- How does having a persona strategy increase my communication effectiveness?
- Level:
- Intermediate
- Category:
- Community / Online Community, Content, Online Relationships
- Type:
- Solo
- Event:
- Interactive 2010
Developed for SXSW by Lindsey Simon