SXSW 2012 - Athletes Playing on Social Media: A Different Field

Athletes Playing on Social Media: A Different Field
Event	Interactive 2010
Format	Solo
Organizer	Mike Germano – Carrot Creative
Description	Sports figures and celebrities have used social media at its finest. From Shaq leading the pack, they have used simple social media marketing tactics we as marketers try to instill in our clients. Listen to Mike Germano speak about the basic social media marketing tactics that have and can be used in two of the sports leading the way: Baseball (MLB) and Basketball (NBA)
Questions Answered	How have these sports figures changed the way social media marketing works? Why is the sports industry a great example of online media being used at its finest? What are the major tools that have been used to help athletes in social media and branding? How has the support from the major leagues and media networks contributed to the success of these sports advancing in social media? What mistakes have been made that we can learn from and apply to other industries? How can working with a public figure help/hurt a brand with online tactics? What major players in each sport have done a great job in reaching their fans and engaging within social media? (NBA- Kevin Love/Dwight Howard. MLB- Nick Swisher) How can sports figures use social media as a direct ROI and connection bringing in sponsorships? (Examples to be presented) How has the sports industry "celebrities" used social media better than the celebrities in the "Hollywood" space? What networks and online spaces are still available to move into from the sports arena?
Level	Beginner
Category	Branding / Marketing / Publicity, Community / Online Community, Content, Sports 2.0

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Athletes Playing on Social Media: A Different Field