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Title:

Web Re-Design Cage Match: Refreshing the Online Experience

Your vote:
Yes No
Organizer:
Anh Dang, New York Times
Description:
Three design teams compete to redesign a popular website by improving the user experience of the site while maintaining the core business goals and brand identity of the company. Based on their ingenuity, one team will be crowned as the Ultimate Super Stars.
Questions
Answered:
  1. What is the purpose of the site?
  2. Who is the target audience of the site?
  3. What areas of the current site works for you?
  4. What areas of the current site needs improvement?
  5. What areas of the current site is completely failing?
  6. What was your design process to refresh the user experience and design of the site?
  7. How does your refresh/redesign of the site address the key business goals?
  8. How does your refresh/redeign of the site address key user goals?
  9. How will users interact with your refresh/redesign?
  10. What are some key insights that you gained from refreshing/redesigning the site?
Level:
Beginner
Category:
Design Thinking, Information Architecture, Interface Design, User Experience
Type:
Panel
Event:
Interactive 2010
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