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Industry Models: Design Secrets from the Fashion Business

Event Interactive 2010
Format Panel
Organizer Salim Virani – Technology Consultancy
Description As New Media matures, where will you stand? There are strong, underlying parallels between New Media and Fashion. Leading designers make decisions that trickle down through trends, standards, cannibalisation, commercial feedback and Agile-like processes. The fashion industry has already matured around these dynamics - what can we learn from it?
Questions
Answered
  1. What commercial considerations do Agile processes regularly skip & how do these affect decision-making?
  2. How do fashion designers push out quick designs with confidence that there will be demand? How can we accurately predict user demand with limited user input?
  3. How will design processes for wearable computing lead the way in fashion, product design and augmented reality?
  4. How will increased specialisation in product design change the client/agency ecosystem?
  5. Why are most product designers and design agencies poorly positioned for a mature New Media industry?
  6. How can you get a product to market in two weeks and get it right?
  7. How do muses and movements create commercial demand in fashion, and how can they be exploited in product design?
  8. How can you manage cannibalisation in your business model? How can cannibalisation become a strategic advantage?
  9. How can you identify inaccurate feedback and market research?
  10. Why should your market positioning dictate your business model?
Level Intermediate
Category Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Design Thinking, Hardware, User Experience
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