SXSW 2012 - Marketing in the New Economy

Marketing in the New Economy
Event	Interactive 2010
Format	Panel
Organizer	Ed Braswell – edō Interactive
Description	Many marketers have said “Fifty percent of my marketing dollars work. I just do not know which fifty percent.” New interactive marketing channels enable retailers to drive consumer behavior while keeping track of each dollar spent and proving your marketing ROI.
Questions Answered	What is interactive marketing? How is it different than traditional advertising? What are the advantages of interactive marketing? How can interactive marketing track real time ROI? How do I reach the right audience? As a retailer, how do I drive consumer behavior? What are current channels used to drive behavior? What do brands spend on marketing now? What are the different types of interactive marketing? How do brands tracks marketing dollars currently?
Level	Advanced
Category	Advertising, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Economic Concerns

Marketing in the New Economy