SXSW 2012 - The Real Housewives of Social Media

The Real Housewives of Social Media
Event	Interactive 2010
Format	Panel
Organizer	Jordan Viator – Convio
Description	You've heard the buzz around how nonprofit organizations and corporations are using social media for social good. Now hear from the "real housewives of social media" who are driving successful online campaigns, as well as others who are helping lead the social media revolution.
Questions Answered	What organizations have used social media successfully to further socially conscious efforts? What are some of the top tips organizations should know when preparing to start using social media? What are the technical considerations for running a social media campaign? What’s being done by thought-leaders in the nonprofit and for-profit industries to help organizations better use social media to drive action? How can social media be used to drive online advocacy? How can social media be used to drive online fundraising? What are some real-life case studies on using social media successfully to achieve nonprofit goals? What are some examples of when social media campaigns that did NOT work? What are the key benefits for the nonprofits that have successfully implemented a social media program? How can social media be used to drive overall brand awareness for nonprofits and their causes?
Level	Intermediate
Category	Case Study, Community / Online Community, Non-Profits, Social Networking, User Generated Content

The Real Housewives of Social Media