Turn on ye ole Javascript to add ratings in this low-budg app.

Link to this page
← All panel ideas
Title:

Building a Team That Embraces Social Technologies

Your vote:
Yes No
Organizer:
Bert DuMars, Newell Rubbermaid
Description:
This session will cover how brands successfully integrate internal and external teams to engage with customers using social technologies. Both agencies and companies will learn how to work together more effectively to serve the customer. It also covers what consultants can do and what is best left to the brand.
Questions
Answered:
  1. When is the right time to bring in a consultant or agency?
  2. How do you determine if a consultant has the required expertise?
  3. What does it take for this arrangement to be successful?
  4. What approach should the team leader take to keep it working?
  5. How can agencies and consultants effectively work alongside internal teams?
  6. What is best left to the internal team?
  7. What role is best played by the external team?
  8. How to avoid infighting among multiple agencies and consultants?
  9. How can these blended teams work together to craft strategies to engage?
  10. Why do some efforts fail to produce the desired results?
Level:
Advanced
Category:
Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study, Social Networking
Type:
Panel
Event:
Interactive 2010
Bert DuMars
on 17/8/09
In addition to myself, panel will include Kami Huyse of Communications Overtones. http://overtonecomm.blogspot.com/
Bert DuMars
on 17/8/09
Also, if you want to know more about me, you can check out my blog: http://socialmediaecosystem.blogspot.com - Twitter: @bwdumars and our Newell Rubbermaid branded blogs:

Sharpie - http://blog.sharpie.com
Rubbermaid - http://blog.rubbermaid.com
Graco Baby - http://blog.gracobaby.com

Thank you for reviewing and considering this panel.
Jennifer Leggio
on 17/8/09
This is a great idea for a panel. Big thumbs up.
Bert DuMars
on 18/8/09
An additional panelist to provide a non-agency, non-corporate perspective is Jeremiah Owyang of Forrester Research - http://www.web-strategist.com/blog/. He will add his extensive knowledge and research on social media, careers and team success and failure case studies to the discussion.

Creating a successful team is critical to a successful social media effort. I have found a combination of internal and external team members with diverse skills works very well to leverage brand/product/service expertise with social media/web/technologies expertise into a cohesive effort.

I sincerely hope this panel gets selected because I believe this is a critical topic.
Bert DuMars
on 18/8/09
I found the perfect final piece to add to our panel: Paull Young (@paullyoung) of Converseon (http://converseon.com). He led the Converseon team that developed the strategy and supported the execution for our Graco Baby social media efforts (blog, Facebook, YouTube, Flickr and other social media avenues). His perspective on integrating internal and external teams to deliver a successful program will add value to the discussion.

I am thrilled to have such a great panel to engage with on this topic.
Tom Martin
on 18/8/09
Love this idea for a panel. Should be good convo and POV's all around.
Bert DuMars
on 18/8/09
Tom and Jennifer - Thank you very much for your support.
Erica Seidel
on 21/8/09
Great idea, Bert. Raising the org's social technology IQ is one of the primary issues that my clients in Forrester's Interactive Marketing Council are grappling with. It's a hot topic. Good luck.
Bert DuMars
on 21/8/09
Paull Young has created a note on Facebook that expresses his desire for you (the panel reader/reviewer) to vote for our panel. And yes it involves beer. Please review his vote request if you have any question about our sincerity to want to create value and deliver a great panel discussion.

http://www.facebook.com/note.php?note_id=151304040883

Also, Erica, thank you very much for your comment. Much appreciated.
Andy Cronin
on 21/8/09
Sounds like a great idea.
Kellye Crane
on 24/8/09
Excellent team of folks to discuss this key issue. Thumbs up!
Bert DuMars
on 24/8/09
Andy & Kellye - thank you very much for your comments and support. We are very excited about this panel proposal and look forward to the opportunity to present and discuss this important topic.
Lee Hopkins
on 24/8/09
Sounds like a panel I would love to be at as it is the very challenge I am wrestling with at the moment with a client. I'm hoping their will be a vidcast or a slideshare cast of it.
Imran Khan
on 25/8/09
Great ideas! All the best!!
Bert DuMars
on 26/8/09
Imran and Lee - Thank you very much for your comments.
Rob Ainbinder
on 26/8/09
Great idea! Hope it makes the cut.
Bert DuMars
on 29/8/09
We just added one more panelist: Lionel Menchaca from Dell. He will bring another corporate/brand perspective on this topic. Very excited he agreed to be a member. You can check him out on twitter at http://twitter.com/LionelatDell or at the Dell blog http://en.community.dell.com/blogs/direct2dell/

We are thrilled he has agreed to join us.
Lionel Menchaca
on 29/8/09
Awesome Bert. Thanks for thinking of me. Looking forward to this.
Amie Adams
on 31/8/09
As a blogger, I've worked with some of the social media folks from the Graco side of Newell Rubbermaid and I can attest that they know how to develop real relationships with bloggers. I'd love to hear what they have to say.
Bert DuMars
on 31/8/09
Amie - Thank you very much for your comment and support.

Lionel - It is a pleasure having you on the panel.
Kevin Dugan
on 3/9/09
You have my vote. Cheers!
Stephanie Frost
on 3/9/09
Excellent idea! Just voted. :)
ngan hang
on 16/9/09

Good idea, thanks so much for sharing.
Custom Essays
on 7/10/09
Thanks for sharing this information. I found it very informative as I have been researching a lot lately on practical matters such as you talk about...
tiffany jewelry
on 20/10/09
Good idea for a panel. Case studies ARE good. :)
tiffany jewelry
on 22/10/09
Love this man. Great stuff, great prices, free shipping. Email him if you cant find what you are looking for and he will look for you. Good customer service.louis vuittonSomeone who is knowledgeable in louis vuitton.Another guy from hong Kong (Largest louis vuitton second hand city, I believe) he has great stuff at fair prices but his shipping is insane
Marie Curie
on 11/11/09
nice :)
blu ray ripper
on 13/11/09
Sounds like it will be a very interactive panel... like the style.
Michael Wilson
on 15/11/09
Good idea, thanks so much for sharing.
Too late for voting on this one.
Link to this page
← All panel ideas
Developed for SXSW by Lindsey Simon