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Building a Team That Embraces Social Technologies

Event Interactive 2010
Format Panel
Organizer Bert DuMars – Newell Rubbermaid
Description This session will cover how brands successfully integrate internal and external teams to engage with customers using social technologies. Both agencies and companies will learn how to work together more effectively to serve the customer. It also covers what consultants can do and what is best left to the brand.
Questions
Answered
  1. When is the right time to bring in a consultant or agency?
  2. How do you determine if a consultant has the required expertise?
  3. What does it take for this arrangement to be successful?
  4. What approach should the team leader take to keep it working?
  5. How can agencies and consultants effectively work alongside internal teams?
  6. What is best left to the internal team?
  7. What role is best played by the external team?
  8. How to avoid infighting among multiple agencies and consultants?
  9. How can these blended teams work together to craft strategies to engage?
  10. Why do some efforts fail to produce the desired results?
Level Advanced
Category Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study, Social Networking
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