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How to Make Your Users Love You

Event Interactive 2010
Format Dual
Organizer Alexandra Samuel – Social Signal
Description Want users to commit to your community? Learn how to take your relationship to the next level with a high-energy workshop that gets everyone contributing. Your knowledge and creativity + the workshop leaders' extensive expertise in online community = terrific ideas and unexpected insights.
Questions
Answered
  1. Why do people participate online?
  2. How can I get users to contribute more?
  3. How can I make sure our community reflects well on our brand?
  4. How can I go beyond features and technology, and encourage users to fall in love with the community itself?
  5. What kind of incentives encourage participation without cheapening it?
  6. What kind of participation gives us - and our users - the most value?
  7. What ideas have worked for other online community strategists, planners and animators?
  8. When is a technological fix the answer, and when will human intervention do a better job?
  9. How can I prevent flame wars, verbal abuse and topic drift?
  10. How do I keep my community focused on our shared goals?
Level Advanced
Category Blogging, Branding / Marketing / Publicity, Community / Online Community, Online Relationships, Social Networking
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