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Title:

How to Make Your Users Love You

Your vote:
Yes No
Organizer:
Alexandra Samuel, Social Signal
Description:
Want users to commit to your community? Learn how to take your relationship to the next level with a high-energy workshop that gets everyone contributing. Your knowledge and creativity + the workshop leaders' extensive expertise in online community = terrific ideas and unexpected insights.
Questions
Answered:
  1. Why do people participate online?
  2. How can I get users to contribute more?
  3. How can I make sure our community reflects well on our brand?
  4. How can I go beyond features and technology, and encourage users to fall in love with the community itself?
  5. What kind of incentives encourage participation without cheapening it?
  6. What kind of participation gives us - and our users - the most value?
  7. What ideas have worked for other online community strategists, planners and animators?
  8. When is a technological fix the answer, and when will human intervention do a better job?
  9. How can I prevent flame wars, verbal abuse and topic drift?
  10. How do I keep my community focused on our shared goals?
Level:
Advanced
Category:
Blogging, Branding / Marketing / Publicity, Community / Online Community, Online Relationships, Social Networking
Type:
Dual
Event:
Interactive 2010
on 18/8/09
My co-presenter is Rob Cottingham; the workshop provides hands-on experience with the approaches we've used to build participation on sites like NetSquared.org and ChangeEverything.ca. No talking heads: this is a participatory workshop!
on 18/8/09
Alex and Rob are the brilliant individually. Together, they feed off each other in an inspiring display of intellect, humor, and love for social media and its potential.
on 18/8/09
Love this! Voted for it and all the others on your terrific blog post
http://www.socialsignal.com/blog/alexandra-samuel/ten-women-speakers-look-sxsw-interactive-2010
Barbara Gersh
on 24/8/09
Great set of critical questions, especially #8.
on 4/9/09
Alex and Rob are brilliant, not only in their expertise but in their workshop design. When they promise "unexpected insights," they're being truthful, because they fully buy into the idea of collaborative, web 2.0 work, in which they both speak to and learn from their "audience."

Less presenters and more catalysts, Alex and Rob explore cultivating the intelligence of a community -- by bringing out the intelligence of the people in the room. Like an experiential Cluetrain Manifesto, they will transform the way you approach tending your garden of community members.
on 1/11/09
Not a bad idea.
Love it! Look forward to seeing this in the mix of options when I arrive in Austin!
on 18/11/09
hello, I hope your topic will be picked. good luck
on 28/11/09
Love it! Look forward to seeing this in the mix of options when I arrive in Austin!
on 29/11/09
Can't wait to hear about this topic!
on 30/11/09
Love this! Voted for it and all the others on your terrific blog post
on 1/12/09
This sounds like a wonderful, timely topic.
Developed for SXSW by Lindsey Simon