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Drawing Board: Innovation Lessons from Cartooning

Event Interactive 2010
Format Solo
Organizer Tom Fishburne The Management Cartoonist
Description Everything I needed to know about innovation, I learned by drawing cartoons. Launching a cartoon has a far lower success rate than innovation. Successful cartoonists have to be experts at generating ideas and breaking through the clutter. I’ll share my experience, but also insights from Watterson, Groening, Adams, and others.
Questions
Answered
  1. Where do ideas come from?
  2. How is idea generation more like a muscle than a well?
  3. How to take advantage of the long tail?
  4. How to aim niche to reach the mainstream?
  5. How to avoid the “death of a thousand cuts”?
  6. How to create an innovation culture?
  7. What is an idea worth sharing?
  8. How to overcome the tyranny of the stage gate?
  9. How to thrive in the small start?
  10. How to break through the clutter?
Level Beginner
Category Animation / Cartoons, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Case Study, Design Thinking