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Practical Digital Anthropology: Getting to Know Your Users

Event Interactive 2010
Format Panel
Organizer Marc Vermut – Fine Point Solutions, Inc.
Description Most modern analytics attempt to boil complex behaviors down to statistics; but is that the whole story? Are your design decisions informed by actual behaviors, instead of near approximations? We present digital anthropology: practical, high-touch techniques that will give you an edge in understanding what really makes your users tick.
Questions
Answered
  1. What is digital anthropology?
  2. What is an ethnography?
  3. Why is it important to get qualitative insights from customers and users?
  4. What are examples of these qualitative insights?
  5. How are ethnographies conducted and how can we adjust ethnographic approaches to the constraints of online communities and cultures?
  6. Ethnographies sound dry and academic, can I just have some simple guidelines?
  7. How can I translate the findings of my ethnographies into UI and design principles?
  8. Which companies are using Digital Anthropology and ethnographies to design for and better understand their communities? And how do they employ them?
  9. With universal logins and social graph portability, how do cross-community interactions impact a single online community?
  10. How do online social interactions -- Pokes, Likes, Diggs and Buries -- reflect observed offline social activities and how and why do the implementations differ per community?
Level Intermediate
Category Community / Online Community, Design Thinking, Online Relationships, User Experience
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