Many B2B companies are currently engaged in social marketing, but are challenged with achieving measurable social commerce results from those efforts. This panel will provide real-world examples of B2B social commerce experts who have driven sales lift, increased customer loyalty and produced actionable metrics and measurable ROI and other social media companies with successful B2B implementations.
Questions Answered:
What are the key differences between B2C and B2B social commerce?
What are Social Business applications?
How to build B2B Social Marketing Strategies
Best practices for B2B Social Commerce
How to quantify B2B Social Commerce efforts
How to enhance online customer interaction & loyalty
How to use B2B Social Marketing to test new products, cross-sell/up-sell
How to integrate email marketing and social media through social sharing links
What should be tracked and measured?
What is a good ROI or result?
Level:
Intermediate
Category:
Business / Entrepreneurial / Monetization, Case Study, Community / Online Community, Funding / VC, Social Networking