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B2B Social Commerce Success Stories

Event Interactive 2010
Format Panel
Organizer Henrik Johansson – Boundless Network
Description Many B2B companies are currently engaged in social marketing, but are challenged with achieving measurable social commerce results from those efforts. This panel will provide real-world examples of B2B social commerce experts who have driven sales lift, increased customer loyalty and produced actionable metrics and measurable ROI and other social media companies with successful B2B implementations.
Questions
Answered
  1. What are the key differences between B2C and B2B social commerce?
  2. What are Social Business applications?
  3. How to build B2B Social Marketing Strategies
  4. Best practices for B2B Social Commerce
  5. How to quantify B2B Social Commerce efforts
  6. How to enhance online customer interaction & loyalty
  7. How to use B2B Social Marketing to test new products, cross-sell/up-sell
  8. How to integrate email marketing and social media through social sharing links
  9. What should be tracked and measured?
  10. What is a good ROI or result?
Level Intermediate
Category Business / Entrepreneurial / Monetization, Case Study, Community / Online Community, Funding / VC, Social Networking
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