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Title:

"Preserve the Sexy" of Your Brand through Social Media

Your vote:
Yes No
Organizer:
Dantrel Robinson, Friday Favecast
Description:
Consumers tend to only remember how you(r brand) makes them feel. In the brief, time starved world of social media, preserving your digitally enhanced brand integrity is a combination of consumer awareness, brand management and exemplary customer service. This panel explores how to make consumers feel (real) good about your "sexy" brand image.
Questions
Answered:
  1. What does it mean to "preserve the sexy"?
  2. What is my "brand"?
  3. What social media tools are most effective?
  4. Where can I begin organizing my brand?
  5. How can I generate more revenue through my social media efforts?
  6. How important is customer service in the social networking arena?
  7. Why is Twitter and Facebook so important to my brand strategy?
  8. What tools (ie., blogs, podcasts, online social groups) are best for my brand?
Level:
Intermediate
Category:
Advertising, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community, Online Relationships
Type:
Solo
Event:
Interactive 2010
Anjuan Simmons
on 20/8/09
Of course, I had to vote for you on this one!
Maurice Cherry
on 21/8/09
Looking forward to checking this out at SXSW! You have my support!
Jayson Flint
on 24/8/09
Sounds good, Of course you will be a highlight of the conference.
Lisa Stanton
on 24/8/09
This topic alone makes me want to attend!
Dantrel Robinson
on 25/8/09
Thanks for the votes and the comments.

For those who may not know me, my online moniker is FAVE (http://twitter.com/fave) and I produce The Friday Favecast podcast every week at http://fridayfavecast.com

What makes me qualified to speak on this? I'M PASSIONATE ABOUT IT!!! ISN'T THAT ENOUGH?!?!?! LOL

But seriously, in addition to that, I have spent the past 12 years creating marketing strategies and brand awareness campaigns/launches for various organizations (e.g., Miss USA Pageant, Coca-Cola, Cumulus Broadcasting). I've been in the trenches since before "branding" was the buzzword of the 21st century.

I don't have all the answers, but I feel I have a good perspective. Together, I believe this panel will be 10% my spiel and 90% our ENGAGEMENT to walk away inspired, encouraged and more knowledgeable...myself included :)
April Davis
on 1/9/09
Great idea. I voted yes.

Please check out my presentation and the links below.

Thanks ... April

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http://panelpicker.sxsw.com/ideas/view/3326

http://blog-aroundharlem.com/2009/09/01/help-put-harlem-on-the-world-stage-digitally-vote-for-us-to-attend-sxsw/
Faith Dow
on 1/9/09
So many of these topics converge right now.

Please vote for my panel Black Female Bloggers and the Future of Media

http://panelpicker.sxsw.com/ideas/view/319
Faith Dow
on 1/9/09
Oops - it's
http://panelpicker.sxsw.com/ideas/view/3198
Convert MTS Files
on 27/10/09
Good idea for a panel. Case studies ARE good. :)
free online games
on 1/11/09
this has awesome written all over it!
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