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Slack is the Ultimate Currency

Event Interactive 2010
Format Solo
Organizer Bill DeRouchey – Push Click Touch
Description Brands need slack. Every company makes dumb mistakes. The only saving grace is customer forgiveness, slack in the relationship. How to create this slack? Simply be human, not a machine. Connect as you would with friends or peers. Surface your designers. Humanize your writing. Examples, frameworks, recommendations, laughs.
Questions
Answered
  1. Slack in branding? Say what?
  2. How can a company survive dumb mistakes?
  3. How can I truly connect with my customers when I'm a big corporation?
  4. Which is more effective: being formal or informal communication?
  5. Isn't informality bad for a corporation?
  6. What is the value of thinking about my voice?
  7. What are trends in voice?
  8. What role does writing play in interaction design?
  9. What are the best ways for me to build slack with my customers?
  10. What should I do first?
Level Beginner
Category Branding / Marketing / Publicity, Content, User Experience, Writing / Technical Writing
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