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Title:

Slack is the Ultimate Currency

Your vote:
Yes No
Organizer:
Bill DeRouchey, Push Click Touch
Description:
Brands need slack. Every company makes dumb mistakes. The only saving grace is customer forgiveness, slack in the relationship. How to create this slack? Simply be human, not a machine. Connect as you would with friends or peers. Surface your designers. Humanize your writing. Examples, frameworks, recommendations, laughs.
Questions
Answered:
  1. Slack in branding? Say what?
  2. How can a company survive dumb mistakes?
  3. How can I truly connect with my customers when I'm a big corporation?
  4. Which is more effective: being formal or informal communication?
  5. Isn't informality bad for a corporation?
  6. What is the value of thinking about my voice?
  7. What are trends in voice?
  8. What role does writing play in interaction design?
  9. What are the best ways for me to build slack with my customers?
  10. What should I do first?
Level:
Beginner
Category:
Branding / Marketing / Publicity, Content, User Experience, Writing / Technical Writing
Type:
Solo
Event:
Interactive 2010
Dave Gray
on 17/8/09
As the web gets more social and people's blips blunders and bloopers get preserved for posterity, slack will only increase in importance.

People and brands that don't fuck up will only be seen as insincere, I'm guessing.
Dave Gray
on 17/8/09
Oh, did I mention great panel concept?
Dave Gray
on 17/8/09
Oh, and Bill, you should give away some push click touch t-shirts -- I bet we could all have a lot of fun with those. Especially if "push" is printed on the back of the shirt.
Steve Portigal
on 24/8/09
This should get us thinking...
blu ray ripper
on 13/11/09
So looking forward to this..
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