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Title:

Beyond the Page View: Measuring Social Media Engagement

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Organizer:

Cameron Shaw , KickApps, Inc

Description:

Page Views, Time Spent, Pages Per Session, or something else? Applying old-media metrics to online experiences may make it easier when buying advertising, but are they a valid proxy for real-world audience engagement? And what is engagement, anyway?

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Level:

Beginner

Category:

Philosophical, Social

Type:

Panel

Event:

SXSW Interactive 2008

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