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Title:

Selling Physical Things in a Digital World

Your vote:
Yes No
Organizer:
Zachary Rosen, Mission Bicycle
Description:
This will be a nuts & bolts discussion about building online business that sell physical goods from a web-nerd perspective. From designing and sourcing products, to brand building, to yes, converting customers on your website, we will run through the biggest pratfalls and opportunities we have discovered along the way.
Questions
Answered:
  1. How do you go about designing and manufacturing physical products to sell
  2. What the capital requirements are for these kinds of businesses
  3. What it takes to sell shoes and bicycles without a trial fitting
  4. What makes a commerce site sticky and convert efficiently
  5. What are the highest return channels for advertising
  6. How you go about building a brand for your products
  7. Why Threadless opened a store
  8. Why eToys.com was a fools errand and Diapers.com is raking it in
  9. Why Amazon.com is still growing in a very down year for retail
  10. How to kick ass at customer service
Level:
Intermediate
Category:
Case Study, New Technology / Next Generation, User Experience
Type:
Panel
Event:
Interactive 2010
on 17/8/09
Totally great, and a topic I've got a pretty keen interest in my own self.
on 20/8/09
This is my dream team of folks I'd love to have on the panel:

* Zachary Klein from Busted Tees
* Leonard from Lensley
* Someone from Threadless.com
* Someone from Diapers.com
* Someone from Etsy.com
on 20/10/09
Good idea for a panel. Case studies ARE good. :)
on 22/10/09
Love this man. Great stuff, great prices, free shipping. Email him if you cant find what you are looking for and he will look for you. Good customer service.louis vuittonSomeone who is knowledgeable in louis vuitton.Another guy from hong Kong (Largest louis vuitton second hand city, I believe) he has great stuff at fair prices but his shipping is insane
on 24/10/09
This is a really great topic and the question are all well thought out. Can't wait to hear more!
on 7/11/09

ringtone creator and uploader, provides an all-in-one iPhone Ringtone custom solution.
Love it! Look forward to seeing this in the mix of options when I arrive in Austin!
on 18/11/09
hello, I hope your topic will be picked. good luck
on 28/11/09
Totally great, and a topic I've got a pretty keen interest in my own self.
on 29/11/09
Can't wait to hear about this topic!
on 30/11/09
Totally great, and a topic I've got a pretty keen interest in my own self. I hope your topic will be picked. good luck
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