This will be a nuts & bolts discussion about building online business that sell physical goods from a web-nerd perspective. From designing and sourcing products, to brand building, to yes, converting customers on your website, we will run through the biggest pratfalls and opportunities we have discovered along the way.
Questions Answered:
How do you go about designing and manufacturing physical products to sell
What the capital requirements are for these kinds of businesses
What it takes to sell shoes and bicycles without a trial fitting
What makes a commerce site sticky and convert efficiently
What are the highest return channels for advertising
How you go about building a brand for your products
Why Threadless opened a store
Why eToys.com was a fools errand and Diapers.com is raking it in
Why Amazon.com is still growing in a very down year for retail
How to kick ass at customer service
Level:
Intermediate
Category:
Case Study, New Technology / Next Generation, User Experience