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Selling Physical Things in a Digital World

Event Interactive 2010
Format Panel
Organizer Zachary Rosen – Mission Bicycle
Description This will be a nuts & bolts discussion about building online business that sell physical goods from a web-nerd perspective. From designing and sourcing products, to brand building, to yes, converting customers on your website, we will run through the biggest pratfalls and opportunities we have discovered along the way.
Questions
Answered
  1. How do you go about designing and manufacturing physical products to sell
  2. What the capital requirements are for these kinds of businesses
  3. What it takes to sell shoes and bicycles without a trial fitting
  4. What makes a commerce site sticky and convert efficiently
  5. What are the highest return channels for advertising
  6. How you go about building a brand for your products
  7. Why Threadless opened a store
  8. Why eToys.com was a fools errand and Diapers.com is raking it in
  9. Why Amazon.com is still growing in a very down year for retail
  10. How to kick ass at customer service
Level Intermediate
Category Case Study, New Technology / Next Generation, User Experience
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