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Film Blogs as Contagious Cinephilia: Amateur Criticism and Movie Culture

1. What role do film blogs serve in building community or do they primarily serve to augment a process of transforming customers into commodities?
2. What is “The Twitter Effect” and how do microblogging services such as Twitter and Facebook shape the reception of films?
3. How can independent filmmakers use blogs and other social media to reach audiences?
4. How do film bloggers influence cinematic tastes and, potentially, construct new modes of cinephilia, in part by developing and cultivating a shared “public memory” around specific films and filmmakers?
5. How do blogs accentuate the circulation of viral or what Jonah Peretti refers to as “contagious media,” and what are the implications of virality for a vibrant documentary and independent film culture?
6. How can blogs and social networking sites encourage public dialogue about movies, politics, or other important concerns?
7. Can film blogs encourage forms of political participation, and if so, what forms will that participation take?
8. What role do "professional" critics serve in an era of mass participation, especially as many newspapers are rapidly reducing staff?
9. How do various blog genres—aggregator blogs, review blogs, etc—function within a larger blog ecosystem?
10. To what extent do blogs extend or disrupt earlier models of cinephilia, especially when studio franchises dominate the box office charts?