SXSW 2012 - Indirect Collaboration: Collective Creativity on the Web

Indirect Collaboration: Collective Creativity on the Web
Event	Interactive 2010
Format	Panel
Organizer	Joe Alterio – Robots and Monsters
Description	This discussion will examine the role of crowd-sourced input on the creative process. We will examine art, comics, design, photography and commerce, and the role that the audience plays in directing their creation. We will make a distinction between passive decision-making (i.e. Threadless) and participatory conception (i.e. 700 Hobos Project.)
Questions Answered	What is collective creativity? How does the web engender this type of collaboration? Is collective creativity "selling out"? Is there a space between audience-directed creativity (commissions) and creator-directed creativity (art galleries)? Why is scalabilty bad for creativity? Is media made more or less engaging by asking for audience participation? Is there a loss of creative ownership on the part of the artist? Can/should this be monetized? What's wrong with collaborative filtering? Does the audience's role change if they become a part of the creative process?
Level	Intermediate
Category	Art, Collaborative Filtering, Design Thinking, User Generated Content, Visual Design

Indirect Collaboration: Collective Creativity on the Web