Today, everyone wants to share everything about anything, especially about the products and services you create. This gives us the unprecedented ability to understand and then serve users. The ecosystem is increasingly complex with multiple social services. Harnessing it can pay big. Learn from the experts.
Questions Answered:
What communities should I focus on?
Where do I look to find out their thoughts?
What do you do once you've gotten your users thoughts?
How do you respond to negative feedback?
When should I jump into a conversation or when do I just let it go?
What if users start responding to other users?
Should I respond personally or as my company?
Do I give out my e-mail address?
How do I measure these interactions?
What is success?
Level:
Intermediate
Category:
Advertising, Branding / Marketing / Publicity, Community / Online Community, Digital Distribution, Social Networking