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Border Control? International E-commerce and Marketing Opportunities Reaching Spanish and Non-English Speakers on the Internet

1. With computer prices falling, Internet users skyrocketing and no borders on the Internet, how can marketers turn their international website visitors into revenues?
2. How do consumers cross geo-political boundaries to find, read about and buy what they want?
3. How can marketers understand those trends and then formally create products for international markets?
4. Have e-commerce companies taken advantage of the global benefits of the Internet and kept up with consumers’ global needs?
5. Why did The Home Depot shut down its Spanish-language site for U.S. Hispanics only 4 months after launching it?
6. In contrast, why does Best Buy embrace their visitors from Mexico and Latin America on their Spanish-language e-commerce site for U.S. Hispanics?
7. Would The Home Depot or Best Buy consider closing down their English-language site for Americans if it gets too many international visitors?
8. While English dominates the Internet relative to other languages today, when will the Internet reflect the actual population of native speakers around the world?
9. When will Mandarin, Spanish, and Portuguese bypass English as the top languages online?
10. How can the rise of the Spanish-language Internet across four continents (in the U.S., Latin America, Spain and the Philippines) inform Internet professionals about how to manage this around the world?